Posted on Tuesday, September 6, 2022

11 Ways to Make Your Videos Look More Professional

The most engaging form of content is video.

It is a useful tool when it comes to helping potential buyers learn about a product. Customers will only buy your product or service when they understand what it does and how it will help them. It is unsurprising that video content is such a good tool for this as the visual element helps businesses clearly explain how things work.

Look no further!

I have over 16 years of experience in video production spanning across brands you know and love, delivering money-making content and building on their existing or newly formed business initiatives.

For more detailed information watch my video here or follow the tips below:

Number 1: Plan in advance

Define your audience - who they are and what they love Identify your audience’s problem Emphasize on the qualities of your product and/or service

Number 2: Clearly define the goal

Do you want more subscribers? Do you want somebody to buy a product or service? Do you want them to follow you? Do you want them to watch the next video?

Number 3: Your brand message

Make this simple and memorable

Number 4: Write a script

Start with a rough outline draft Check the written version with company stakeholders, colleagues, friends, family etc. Does your point come across?

Number 5: Revise the script

Take people’s feedback, but stick your ground

Number 6: Make a shot-list

The kind of shots you’ll be getting in the video Make a shot-list from the script

Number 7: Have good lighting

Research and learn how to light properly Experiment with lighting Check YouTube tutorials

Number 8: Use a clean backdrop

Clean, consistent and on-brand backdrop

Number 9: Have good audio

Crisp and clean audio is crucial Shoot in a quiet environment Use good audio equipment

Number 10: Avoid shaky movements

Use a gimbal or tripod

Number 11: Be comfortable on camera

Project confidence while you are filming Know what you are talking about Rehearse and bring your authentic self Show the world what you are about Have fun!

It is easier than ever before for businesses to create and share high-quality video content. If you don’t already have video as part of your content strategy, then perhaps you should think about experimenting with a couple of projects.

Don’t forget video has great ROI, it builds trust, encourages social shares and the algorithm loves it.

Feel free to follow me for more of these - I will be launching a new episode every two weeks and sharing shorts in between.

If you have any questions about production or marketing strategies please contact me at or visit

For all you film fanatics here's the gear we used:

Camera: Canon USA R5 with 24-70mm 2.8L Audio: Sennheiser Lav Mic Lighting: ARRI S-60 Skypanel & Astra Lighting Ltd

About Richard Tiland As an expert in high-quality video production and President of New Evolution Video + dk3 Studios, Richard Tiland specializes in brand positioning for companies in any industry internationally. His team helps businesses of all sizes leverage the power of video to generate a positive ROI on their marketing efforts.