Primalux Video

PrimaLux is a full-service media production company creating high-quality programming in all digital formats. Based in New York City, our projects have taken us across the country and around the world creating dramatic images and compelling content.

We work in all genres including documentaries, entertainment, “Behind-the-Scenes,” fashion, sports, marketing, advertising, public relations, education, internet, and new media content creation.

We provide complete production packages and the best value in 4K and High Definition formats. Our crews use the latest Ultra-High-Definition and Digital cameras, sound gear, lighting and support equipment.

Founded in 1982 by Jeff Byrd and Jeff Schwartz, PrimaLux includes a talented team of experienced producers, directors, writers, editors and directors of photography ready to produce your program or assist you with any aspect of your project.